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THE CLOTHES COACH

PERSONAL STYLING, COLOUR ANALYSIS & COACHING

Wardrobe full of clothes but nothing to wear?

Let’s reframe your relationship with your clothes, and yourself. Discover what suits you. And stop buying things that don’t.

For all sizes, genders and ages, wherever you are

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Stop buying clothes that don’t suit you

Do you find yourself buying things you never wear?

Do you buy trend pieces that you only wear once?

What if you knew exactly what suited you, and what didn’t?

Hello, I’m Alex,

the ‘clothes coach’

It’s great to see you here.

Do you ever find yourself scrolling mindlessly, impulse buying things you don’t need, despite telling yourself you won’t? Do you feel like you don’t know what suits you? You end up buying things you’ve seen other people wearing, hoping it’ll scratch the itch. But it rarely does.

I’ve been there, and you’re not alone.

I’ve had a lifelong love for fashion, I’ll be honest - my relationship with clothes and shopping hasn’t always been healthy - but through this work, I have learned a lot about how to identify what’s driving that desire to shop, how to make intentional, mindful choices, and knowing the difference between what that suits me, and what doesn’t.

I can’t wait to share that work with you.

Changing our habits isn’t easy, but together, we will find a way forward.

Book a free discovery call with me and let’s have a chat.

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What’s your colour season?

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Do you know how to style it?

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Embrace your colours

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confidence

coaching

personal

styling

My unique method is designed to help you find your confidence through a combination of coaching and personal styling.  

As a co-active coach,  I am committed to helping you realise your own potential,   believing that you are naturally creative, resourceful and whole. I use my skills as a coach to bring active listening, powerful questions and intuition to create a non-judgmental safe space for us to discover what might be holding you back.

As a personal stylist, body shape and colour analyst, I bring years of styling knowledge and experience to help you identify what suits you. My goal is to help you find the confidence to make better style choices on your own and discover your style identity again.

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“Believe in what you want so much that it has no choice but to materialise.”
— Karen Salmansohn
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Testimonials

  • Tracy woman in glasses

    Working with Alex was a revelation! She took my desire to declutter my wardrobe of stuff that no longer fitted or suited me and replace it with a capsule wardrobe that worked for home, work and gym.

    She transformed my way of thinking about what colours and shapes I wear and how to get the maximum out of inter-changeable, super wearable pieces that I love to put on. I no longer open my wardrobe and think I’ve got nothing to wear.

    She has made my life so much easier and fun when it comes to clothes.

    *****

    Five Stars!

    Tracy F.

  • A woman with shoulder-length curly hair, wearing a navy blazer over a light gray top, standing outdoors with a blurred natural background.

    My session was really positive - I really enjoyed speaking with Alex, I found her really genuinely interested in what I was doing, without judgment and just curiosity.

    The colour palette was the most useful takeaway me. It’s a very easy tool to work with - I love how I can look at the palette on my phone when I'm shopping to help me choose colours I wouldn't normally go for. I also used it to check my wardrobe and was able to see what colours are there already and what gaps I’ve got. I also liked that it was clothes, but also jewellery and make up too.

    I loved Alex's approach - she made fashion and style much more accessible.

    Natasha C.

  • A woman with shoulder-length curly brown hair wearing a blue long-sleeve top and a silver necklace with a bird pendant, standing against a plain white background.

    I'm so glad I treated myself to a colour session with Alex for my 40th birthday. Her advice has transformed my wardrobe and I wear much more colour than I used to, safe in the knowledge that it suits me!

    I've had several compliments too, which is always nice! The one pager is so handy I refer to it every time I buy something. Highly recommend! 

    Bec

  • A woman with blonde hair, blue eyes, and a bright smile posing indoors, wearing a dark floral top and a gold necklace.

    Discovering my colour season with Alex has been truly life-changing! Learning that I’m a Bright Spring has completely transformed the way I approach fashion and beauty. For the first time, I feel confident knowing exactly which colours make me truly shine and glow—whether it’s in my clothing, makeup, or accessories.

    Thanks to Alex, I no longer second-guess my choices—and every piece I choose now feels like me.

    Anne K.

  • A woman with long, light brown hair wearing a black top, smiling in an indoor setting with soft lighting.

    I now know why red and pink nails never suited me. You’ve changed my life!

    Laura M.

  • Close-up of a smiling woman with blonde hair and a black top.

    Thank you Alex for my incredible colour analysis.  It was such a eureka moment discovering that I am a True Spring and to know what colours suit me instead of the usual hit or miss and discover I’d bought something in a colour that was totally draining or unflattering!

    It was such a detailed analysis helping me with makeup, hair colour and jewellery.  

    I really am thrilled. Thank you Alex.

    Heather

  • A woman with blonde hair, wearing a leopard print blouse and a red sweater, resting her chin on her hand.

    I absolutely loved getting my colour analysis from Alex! It really opened my eyes to what clothes truly suit me and complement my skin tone. The guidance was clear, empowering, and completely tailored to me.

    I feel so much more confident putting looks together—and it’s opened up a whole new world of nail colours too. Can’t recommend it enough!

    Thank you, Alex xxx

    Katie F.

  • Alex’s insights have been a game changer to my wardrobe, it’s given me the confidence to explore colours that actually work for me and create every day staple outfits that look great every single time.

    Marta

  • Alex has truly transformed my entire wardrobe and the way I think about fashion. After discovering my colour season, dark autumn is now an everyday thought when I’m getting ready. I'm so grateful for Alex, as I feel like I’ve finally found my style and have never felt so confident.

    Rachael R.

faq

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What is ‘clothes coaching’?

Great question! The term was first used by my dear client Tracy, who used it to describe my unique combination of personal styling and coaching - using styling techniques like colour analysis and body shapes - combined with coaching, the power of asking the right questions and challenging the self-limiting beliefs you might be carrying.

what is colour analysis?

Colour analysis is a system used to determine which colours of clothing, accessories, hair, and makeup harmonise best with a person’s natural colouring. We look at the undertone of your skin, the natural shade of your hair, and your eye colour to place you into a “season” or palette, such as Spring, Summer, Autumn, or Winter.

how do I start?

If you’re not sure which service is right for you, the best thing to do is book a free discovery call with me - whether you’re looking for personalised colour analysis, want to declutter your wardrobe, improve your relationship with your shopping or your body, we can have a chat and work out the first step together.

Got more questions? Visit my FAQ page or send me an email.

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Take the free colour analysis quiz

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